~ Chanel Final Report Part 1~

2009 ITC 3401 Fashion Trend Analysis Subject Tutor: Robert Lau
Colour Forecasting Report for Chanel Ready-To-Wear Collection 2010
Student Name: Tang Chik Sum
Student No.: 08177897D
Date: 24th April, 2009
　
Introduction
Chanel is a mature fashion brand with long history. In its ready-to-wear (RTW) collections over years, all outfits demonstrate its unique, fashionable characteristics. The recent designer of Chanel, Mr Karl Lagerfeld, creates them with appropriate proportion, balance, unity, emphasis and rhythm.

On analyzing the past Chanel RTW collections, the silhouette, pattern, material and colour of Chanel RTW collection 2010 can be professionally forecasted. Now, I am going to analyze the past 5 years RTW collections and try to forecast the colour of Ready-to-wear 2010.
　
Analysis of 2005-2009 RTW Collections
2005 S/S RTW:

This is the Spring/Summer ready-to-wear 2005 collection with 40 outfits in total. Most of the outfits are either black or white. Many outfits are black and white in a ratio 1:1. I think this is the feature of this collection. Black and white are in achromatic colour scheme which is generally accepted by masses. Besides, very small amount of sharp red, grey, pale pink and shiny gold are lightly used.
　
Colour used: ~50% Black, ~50% White, light touch of Sharp Red, Pale Pink and Shiny Gold

　
I like this bikini. I consider it as the most representative outfit in this collection. This bikini is of 1:1 black and white with little red colour as feature. The Chanel logo at the hat is not awkwardly printed, but naturally presented. Good!

　

　

2006 S/S RTW:

With 65 outfits of different styles, this collection demonstrates variation aspect of Chanel. I would say this is a collection of variation, which is not usually seen in Chanel. The cutting, style and colour of each outfit are quite different. Almost each model wears a pair of shoes different from others. Black colour can be easily found in this collection. But white and grey are also noticeable. Blue, purple, crimson, pale yellow and brown appear in few outfits.
　
Colour: 40% Black, ~20% White, ~20% Grey, ~20% of Blue, Purple, Crimson, Pale Yellow and Brown

I am surprised at this outfit! Brown is very uncommon in Chanel. I eventually found brown amongst RTW collections of recent years. The bright brown flower and dress is eye-catching as emphasis in the whole outfit.

2006 F/W RTW:

53 black Chanel-styled outfits are the 06 F/W RTW collection. Black is used in almost all outfits. This collection is created with black colour the most amongst these 5 years. White can be seen in about 3 outfits. A small part of some outfits has little grey, deep blue and fuchsia. I notice that white boots and dark big hand bags are widely worn by models. This should be the feature of this collection as well.

Colour: ~95% Black, ~5% White, light amount of Grey, Deep Blue and Fuchsia

Achromatic colour scheme is used. Black pullover, bag, head wear and white boots, gloves, scarf show great balance of the whole outfit, also the features of this collection. Cool!

2007 S/S RTW:

There are 68 outfits in this collection. White can be obviously noticed this time although black is still of great proportion. Some outfits have grey as well. Tiny amount of fuchsia, violet, gold and pink can be found. When white is widely applied this time, fabrics are reduced to appear sexy along with see-through effect.

Colour: 40% Black, 35% White, ~17% Grey, ~8% of Fuchsia, Violet, Gold and Pink

This collection contains a certain amount of white outfits. This is one of them. White garment with gold necklace does not give me a feeling of innocence, but sophistication. Yellow with low value is also seen in this outfit.

2007 F/W RTW:

This collection consists of 67 outfits. It seems that there is a contrast between 07F/W and 07S/S. Heavy, big garments are wrapped around models in F/W while few fabrics worn by models in S/S. Black dominates in F/W while white is widely applied in S/S outfits. In this collection, magenta, turquoise, yellow, blue, white and gold can be found too.

Colour: 80% Black, 20% of Magenta, Turquoise, Yellow, Blue, White and Gold

The heavy tweed black coat, hat and shoes presents balance. The red sleeves and pouch emphasize the whole outfit. The jeans are blue with low chroma. I think this outfit is casual with a bit maturity.

2008 S/S RTW:

78 outfits in this collection are with some new elements, which are rather different from the style Chanel being used to be. Sporty and dynamic elements are added to the outfits in this collection. Quite a lot ocean-blue outfits can prove these true even though black is the major colour. White and red are applied to be the auxiliary roles of blue colour. The blue sea-like runway stage intensifies the emphasis of blue colour as well. Touch of grey, pale yellow and beige also exist. Particular features are the white earrings and high heels worn by models from time to time in this collection.

Colour: 45% Black, ~20% Ocean-blue, ~20% White, ~15% Red, touch of Grey, Pale Yellow and Beige

The blue tennis racket totally shows the sporty side of this collection and emphasizes blue. What I feel is that the outfit is like tennis wear with energetic feelings.

2008 F/W RTW:

This collection contains 57 outfits with achromatic colour scheme and monochromatic colour scheme. All outfits presented are generally with low chroma and high value. Another special part is that all female models wear dresses, no trousers at all. Black is of the majority amongst colours. Grey can be readily noticed too. Pale yellow, beige, ocean-blue and white are of small amount.

Colour: 80% Black, >10% Grey, ~10% of Pale Yellow, Beige, Ocean-blue and White

As the whole collection uses either achromatic colour scheme or monochromatic colour scheme, this ocean-blue crumpling dress adds liveliness to the outfit.

2009 S/S RTW:

There are 71 outfits in this collection. This time, this S/S RTW generally possesses outfits with much more fabrics, which are quite different from other outfits in S/S RTW recent years. Many different cuttings or patterns appear in this collection as well. About half of the outfits are black. White and grey can be easily observed. Parts of the outfits have purple, pink, crimson and beige.

Colour: 50% Black, 30% White, 15% Grey and 5% of Purple, Pink, Crimson and Beige

The triangular missing part above the belly gives the skin exposed, which is the emphasizing part of the outfit. The outfit and the bag with the same pattern give a balance as a whole.

2009 F/W RTW:

This is the latest collection with 73 outfits so far. Black is seriously used in this collection, which is comparable with 2006 F/W RTW with much black colour. The pattern and silhouette of each outfit are similar but unique. Each outfit is easily identified. White can be found somewhere in small proportion. Jade, pale pink and grey appear in a few outfits.

Colour: >90% Black, ~10% White, touch of Jade, Pale Pink and Grey

Almost 100% black is used in this outfit. Even the shoes are in black. With no expectations on variation of colours in this outfit originally, I found the jade rings attractive in some ways.