~Chanel background~

Chanel is a Parisian fashion brand created by Coco Chanel. Specializing in luxury goods including haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others, the Chanel label has become one of the most recognized names in luxury and haute couture fashion. Now, the head designer of Chanel is Karl Lagerfeld.


The main competitors of la Maison de Chanel include Christian Dior and the LVMH group. The company has had many famous celebrities as spokesmodels, including Catherine Deneuve (1970s Chanel No. 5 spokesmodel), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with a bottle of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.