Chanel Store

Canton Road shop opens in Tsim ShaTsui.

This Chanel boutique is of 4400 square foot. It has opened at 5 Canton road in Tsim Sha Tsui, Kowloon. The 2-floor shop provides customers with the latest Chanel footwear, eyewear, handbags, watches and jewellery.

Special thing to attend to is that this store is one of the few to carry the new Les Exclusifs de Chanel perfume.

For this store, the target markets I regard are as follow:
1. Mature Women
2. Aged from 28-38
3. High-class citizens with high purchasing power
4. OLs with grand office wear for work
5. Ladies with evening gown for special events

I have an impression that the colour used in Chanel wears is not quite sharp and eye-catching. The colour tends to be soft and a little bit dull. This gives a feeling of eleglance but not exaggeration.